Fire extensions can be a key to growing and… Switzerland is the world's couture watch capital. A visit to Geneva and its surrounding cantons exposes the traveler to the hundreds of exotic bells made in this renowned horology center. Eponymous watch stores, displays, advertising and signs and jewelry stores are ubiquitous. Each brand is proud of the adaptation, detail, amazing complications and ancient world craftsmanship that is present in every artisanal timetable produced.Frank Muller, Constantine Vacheron, Piaget, Chopard and many other manufacturers offer thousands of pieces to hundreds of thousands of dollars. Exclusion distribution is exercised with military-like care. In this club world, an outlier emerged in the late 1900s. The amazing Swatch Watch line was born.Swatch is all that Audemars Piguet and Breitling are not. Mass-produced, simple mechanical movements, plastic straps, unlimited and stylish color combinations and very low price markings mark Swatch as a watch for everyone. No exclusivity here.Swatch became an international hit almost immediately. Consumers loved the exclusive, whimsical appearance of the timeshots. And then Swatch did something that seemed counterintuitive: the company merged with Mercedes Benz to create the Swatch Automobile lineup.Mercedes Benz and Swatch seem like strange business bed partners. And yet, this has become an international example of a successful brand extension that is mature with benefits for both companies.Mercedes Benz has been able to keep production booming, developing manufacturing technology for small cars that can never be perfected in its high quality, exclusive luxury models, fast results and still retain its Mercedes Benz brand and heritage pristine. The car they produce is known by consumers as a Swatch car, not a Mercedes Benz Swatch.Swatch, which does not have the capacity to produce such complex machines as cars, got the brilliance and panache of having a Mercedes Benz-made car to sell. The car's marking, the fun, hip color combinations of interior design.